How to Sell With Your Business Blog

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How to plan for selling your business

Step 6 is about post visibility. The default settings are fine to use. If you choose to add another writer in the future, you can change these settings later. A new pop-up will appear where you can allow Yoast to access your search console data. This is what Google searchers will see when finding your blog through a search query.

The symbol is a matter of personal preference. The final step is no step at all. It helps Google and other search engines crawl your site for new posts and pages. Fortunately, Yoast has a built-in feature that automatically updates your sitemap, so you can click it and forget it. Permalinks are static hyperlinks that lead to a particular blog post or page. By default, WordPress sets your permalinks to yourdomain.

There are a few options to choose from. On the technical side, your blog is all set up and ready to go. When it comes to topic generation, the world is your oyster. The majority of your blog posts will come from personal experiences, passions, successes, failures and new learnings. So naturally, you should start off with some questions of your own. I use a series of questions and a systematic process to come up with my blog topic ideas.

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By following this process, you should be able to come up with about 50 working topics within a half hour of distraction-free time. The goal of this exercise is to get 10 answers for each question. If you can think of more, note them all. You get the point. Now that you have about 50 answers, you can begin dissecting blog post ideas from each answer.

The sky is the limit. Try to come up with a catchy headline that will draw your readers in and then throw them a one-two punch in the rest of your content.

Case Study: What Happens When You Want to Sell Your Blog?

WordPress uses an intuitive editor, similar to your favorite word processing tools. New entries are created directly from your WordPress admin. This will populate a list of your blog entries in descending order. The new tools are especially useful when creating subheadings throughout your articles. First things first. Add one of the titles that you developed in your brainstorming session in the title text box. Immediately after, WordPress will create a permalink based on the keywords used in your title.

You can start typing the body of your article in the large text area and write until you feel happy with your content. Images help engage readers and can often illustrate concepts better than words. To add new images, ensure that your text cursor is in the place where you want your image to appear. You can format sizes and add hyperlinks to your images if you wish. Create SEO titles that are attractive to click and meta descriptions that explain what your post is about.

The Yoast SEO plugin will provide real-time feedback, as you begin to optimize your title and description. Finally, if your blog has thumbnails, you should set a featured image. Featured images are thumbnails that appear above each post. Before you hit that publish button, you want to make sure that your entry looks and feels the way that you want it to.

Feels good right? Unforeseen circumstances will arise. They make aggressive goals reachable in micro steps. They keep you organized. They streamline your social media and email marketing efforts. Just open up a new Excel spreadsheet. I agreed to a non-disclosure in the contract when BetterEdit was sold, which meant all I could write about was that I sold the company. By this time Yaro. Blog had become a blog about internet business, blogging and information marketing. My interest had taken me into the world of making money with blogs and email marketing, and eventually creating my own training products.

BetterEdit was for a long time the content focus on Yaro. Blog, but as that business was running on autopilot I wrote about it less and less. Click To Tweet. I understood why I had to agree to a non-disclosure. The new owner was concerned about me giving away all the secrets and helping competing proofreading companies, which there are many.

How Do You Know When It’s Time to Sell Your Business? It’s Not All About the Money.

This is exactly the kind of thing I would do on Yaro. Blog, dishing out the details behind everything that worked for me when growing BetterEdit. The good news is that the non-disclosure period has since passed, and I am free to write about what happened. This time with BetterEdit, things were a little bit different, a little bit bigger. It was easy to pitch my business as a great website purchase.

It had a few years of income history , it came with an admin assistant who would run it for you , and it had a business model that was easy to understand. There was very little downside, and plenty of upside for a person who focused on marketing. The new owner could take over the BetterEdit admin role and increase the profit margin if they wanted to, although I advised against it, it would be smarter to focus on growth through marketing. Although I knew how good BetterEdit was, there was a pretty huge awareness gap for any potential buyer I need to fill.

I knew I would need a detailed document to explain how good an opportunity BetterEdit was, which is why I created a page prospectus to give to potential buyers. The prospectus included the story of how I came up with the business, built the website, how it made money, who performed what roles, how we found contract editors, what marketing worked best, how I would continue to grow it if I was the new owner, income screen shots and plenty more. Once I had my prospectus I began a process of contacting every person I thought might be interested in buying.

I also got in touch with a broker, who agreed to take on my deal. Unfortunately my broker turned out to be a little bit distracted with other things, so we never quite completed the set-up of the deal. Some of the people I contacted at the time where wealthy internet marketers I had begun to connect with thanks to my blog.

Mike Filsaime showed the most interest.

How to Create a Must-Read Business Blog

He viewed the prospectus, loved what he saw and said he would talk to his girlfriend about buying as it was the kind of business she was looking for. Mike eventually got back to me with a no, his girlfriend was not keen. I had a few other nibbles around this time, but no hard offers. Eventually I did find a buyer through an unlikely place — one of the editors who had recently applied to work for BetterEdit.

To cut a long story short, after some back and forward emails, conversations on Skype, and a little bit more due diligence on her part I had to send more accounting reports and she had to look into tax implications , we settled on a deal. I offered my support for three months, which was in the contract, but with Angela around to explain things I was rarely called upon. It ended up being one of the easiest — and largest — deals I have ever done.

I was much more excited about blogging, information marketing and writing, and not all that keen about growing a proofreading company. I had reached the end of my time with BetterEdit, having focused on it for five years. I also bought a new car. It was incredibly satisfying making these purchases knowing I paid for them with my own business.

When I sold BetterEdit, it happened to coincide with a whole lot of other changes that impacted my tax situation. Not only did I buy a house and a car, I also launched my first training product, Blog Mastermind, shortly after. This meant I experienced a pretty large influx of cash all at the same time, sold a business, got myself a home loan, a new home-owner grant from the government, and collected two big assets. I had gone as far as registering a company, but I was definitely under prepared from a tax point of view to deal with all the changes.

Although it was incredibly costly to set up tax savings made up for it , my accountant created a new tax structure for me involving trusts and several companies. The important thing is we had a plan to deal with the asset sale, which was important. Although I would go on to make more money as a blogger, the income from the sale of the web business made it a whole lot easier for me to buy my own place.

Getting a home loan as a business owner is tough. Before this experience I was well aware of the possibility of selling a business. Thanks to the dot-com boom, where tech-companies were sold for millions, and even before that reading stories about bricks and mortar businesses entrepreneurs, I was convinced that the only way to significant wealth was to sell a business.

Signs you could sell your blog

Learn how I can help you. Tips for beginning writers.

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  • When you feel stuck …. Popular blog posts. Skip to primary navigation Skip to content Skip to footer 31 Articles on Blog Writing A good business blog helps attract and engage potential clients. Content of this page Discover the basics of good business blogging A perfect recipe for blog writing Dive deeper into advanced blogging techniques Escape blogging misery Recommended books and courses. The difference between copywriting and blog writing Copywriting is persuasive writing: you want to encourage a reader to take a specific action, such as download a white paper, sign up for a newsletter, pick up the phone to talk to you, or buy your product.

    Footer Books and courses Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. About Henneke I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Popular topics Sales copywriting Blog writing for business Your writing voice Tips for beginning writers When you feel stuck … Popular blog posts Recent blog posts.

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    How to Sell With Your Business Blog How to Sell With Your Business Blog
    How to Sell With Your Business Blog How to Sell With Your Business Blog
    How to Sell With Your Business Blog How to Sell With Your Business Blog
    How to Sell With Your Business Blog How to Sell With Your Business Blog
    How to Sell With Your Business Blog How to Sell With Your Business Blog

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