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We invested most of that and are excited to continue the trend as we both advance in our careers. Yet, part of me wonders if we might be going too far to the extreme. As much as I love the idea of early retirement and financial independence at an early age, there are more important things to life. Growing your net worth is an important focus in order to be financially successful. I am not advocating that you should ignore the goal of becoming wealthy, but I am saying that this much be accomplished within reason. Here are several steps that you can take to live a balanced life:.

Almost everything in life comes back to balance or moderation. Are you sick of paying those high energy bills each month? I know I am! I bought my house in , and it was fully equipped with insulation-free walls and cracked windows… You see, my house was built in My house consists of 3 bedrooms, 2 baths, and a full basement. This winter, I have completely closed off two of my bedrooms. The register vents are closed and the bedroom doors are closed as well. By closing these rooms off and stopping the heatflow, I have effectively canceled out square feet of space from my energy bills.

This will effectively do the same thing. Your pets will stay comfortable, and your pocketbook will thank you.

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So why not run a rate comparison? Energy Helpline is a great place to shop around for a better rate. Did you know that each one of your electronics is drawing electricity, even though they are all turned off? A few lamps in the living room, a blender, toaster, and coffee maker in the kitchen, and then the various radios and TVs that are plugged in all over the house. Each one of these electronics could be sucking 10 cents per day from your savings account. If I watched TV every evening, I would be foregoing another activity, such as reading a book. Instead of letting your brain turn to mush with your television, I suggest that you pick up a book and learn something new.

Who knows? It could even be fun! Have you recently purchased a car? So what do people typically think of when they buy their cars? One of the most popular factors is obviously the purchase price. It must be the cost of gas right?! It is true that gas can absolutely rob your hard-earned money, but most people do actually think about this fact when their purchasing a new vehicle. The more savvy buyers will think about dependability.

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After all, who wants to buy a lemon? When problems keep arising with your car, it not only costs you money at your local mechanic, but it also puts your job in jeopardy. It gets old pretty fast. When you buy a new or used car, what is the first thing that you have to do before you put it on the road?

To abide by the law, you must insure your new vehicle. This is one of the most forgotten expenses when people make their initial purchase. Sure, they might have the cash to buy it, and they may even have the gas money to get it to work and back, but what about the insurance? No one really has a clue what vehicles are more or less expensive to insure. Even insurance agents have to punch the make and model into their computer to find out! I think at some point in each of our lives, we all have. Does the amount of money we earn really have an effect on our happiness and our overall situation?

Well, that day that seemed it would never arrive was suddenly here! They were both so excited! They could finally live like normal people! No more Ramon Noodles for dinner! So, the next day they traded in their perfectly good used car and purchased a brand new mid-sized sedan that came with monthly payments!

Do you realized what just happened? Suddenly, this couple has no raise at all! This happens every single day in America. We truly do mean to save and invest, but it just seems like the money is never there! The paycheck to paycheck lifestyle just continues to play out, regardless of the size of the paycheck. This could be new furniture, a washer and dryer, a family boat, or even a small cottage on the lake!

So, instead of actually getting ahead in life, we are putting ourselves farther in the hole, with very little hope of ever escaping! I have a few friends that fail to manage their money effectively. These same friends choose to buy their groceries at the local supermarket because they enjoy the atmosphere. Crazy huh? If you do in fact learn how to cut down your monthly expenses, that means that you suddenly have an extra wad of cash to invest each month do NOT go out and buy a new car! Get into the habit of investing! So many people put this off for far too long, even those that have a hefty salary.

Like I said, your salary does not matter. Our society today teaches us that we need a bunch of stuff and a ton of wild experiences to be happy. This is absolutely untrue! But, how long was it before that excitement wore off? Happiness is not derived by the number of toys we have or by the size of our house. Happiness comes from a confidence in who you are and why you were put on this earth. Most people increase their lifestyle with an increase in pay, but is that really necessary? If you are content in the present, it becomes incredibly easy to look to the future and make decisions today about what may happen 20 years from now!

If you have a roof over your head, shoes on your feet, and food in your stomach, consider yourself lucky. Step back for a minute and take a look at all that you have around you. Sure, you may not have that boat that your neighbor brags about or the new Cadillac that shimmers in the sunlight across the street, but who the heck cares?? It does not matter! Most of us own a car. Absolutely not. They both get us from point A to point B.

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The same is true for your house. Does it matter whether you have an square foot bungalo vs. Do you currently make goals for your life? Financial goals? Business goals? Spiritual goals? Networking goals? Here are my goals for February. Please join me in my quest for greatness, and I wish you the best of luck for you and your quest as well! I would love to see my Alexa Rank go below k again. That is a major milestone for many bloggers.

If I could reach 1, subscribers by the end of February, I would be ecstatic. By reaching this goal, I would be in a great position to explode my numbers in March and into the rest of the year. There is so much more I can do! Right now I have Followers. I bet I can get this number to 1, by the end of the month. Here are a few of those articles from last week.

Do the work once, get paid over and over again. Last time in Part One of Digging into Residual Passive Income , I covered careers achievable and creative that provide an opportunity to earn residual income. You can have residual income from investments in the market through dividends and interest. If you invest enough, are wise in your investment choices and lucky in the way the market runs, you can make enough from this type of residual passive income to fund retirement. Guess what, there is a site for that and probably an app too. You can directly bid on purchase of royalty rights in an auction at the Royalty Exchange.

The trusts are used to finance for businesses operating expenses and for their cash flows. The income from royalties, after expenses, is distributed to beneficiary holder, which could be an individual or a partnership of individual investors. They purchase long-term royalty streams from mining companies at a fixed price. This is essentially a purchase agreement that allows the company to buy a certain amount of the commodity at a fixed price through the life of the mine.

Their cash flows, adjusted for prevailing gold and silver prices, are quite predictable. Consequently, they provide compelling investments and are normally quite pricey. Instead make small talk afterwards. Instead end right before your juices run out. This way you can hop into it later without trouble. You learn more and, when done right, come off as incredibly charming.

That gives you 10 minutes of breathing room to use the restroom, meditate, catch up on emails and so on! Sure, a phone call is great, but so are little gestures that make people laugh and smile. One song at a time. You can either paint it with nail polish or buy a plastic color cover. You can also use duct tape put half on the lid and then pull. Tie a bow around it with a really uncommon color such as lime green. Look up comparable positions on Glassdoor to find out what the market rate is.

Instead of reacting instantly to each email that comes in, wait for an extended period of time, review the larger batch of emails and prioritize responding to them from there. Use the 10 years test: Will this matter in 10 hours? Probably not. This usually helps to put things in perspective. If someone is feeling down and wants you to listen and to empathize, you should absolutely do that.

But also know there are moments where it would help to change the subject to something more positive and happy to lift them from their doldrums. It will save you a lot of time and help you get organized. Not sure what that is? Watch this:. Buy a high end blender like a Nutribullet or Vitamix and blend your fruits and vegetables. That way you can start off every conversation by introducing your friend, and that gives you something to chat about. Color the plastic bag or tupperware with a dark green marker so that it looks like mold. Hang a tennis ball from the ceiling so that your windshield bumps into it as a signal to stop.

That way you can roll out of bed and go straight into a morning workout. Updated May In the description, the author briefly described the book as teaching you tricks to get to the meat of a lesson, article, paper, book, etc. It kinda magically clicked for me. But my advice would be just to keep in mind that a lot of posts add filler and fluff and if you start to feel like the author is rambling, consider scanning for the next headline. This happens a lot in the articles where you see a big headline like 10 best lifehacks.

The author will spend a paragraph or four explaining what lifehacks are. Just skip that and read the first headline below. I save a lot of time by not reading all that reiteration of the same information over and over. Yeah, I might miss a few things, but I probably waste way less time too. This is about gaining the most information in the smallest amount of time and wasting less of your energy on reading things you already know, or reiterations of the same material.

I hope it helps you! Trust me. I was in a severe depression once and a dear friend of mine posted this pep talk to me. I am a writer so it was highly relevant, but the funny thing is, it ended up helping me more in areas unrelated to writing than anything else. Just write one word. One word only. Then the next. Well, now, so do I. When I learned of Find the Next word, I started applying it to writing when I was struggling, but I also started applying it to depression.

I would wake up and feel like there is no way I can get out of bed. I should just give up.

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Just find the next word. Something I learned was to get rid of all the extra stuff, an This is genius because it leverages several things all together at once. Think something simple. Consequently they accept, because refusing would be impolite. The commitment and consistency principle causes cognitive dissonance. If you want to get yourself to do something big and challenging, start with the smallest comfortable step to make it happen, the snowball will build.

The Franklin shows how you can get to love yourself. Their brain makes them defend their investment with good feelings. Do a favor for yourself: work hard and then go on a vacation. Workout and look good naked and go out in public in a bathing suit. Learn an instrument and make a YouTube video or have friends over and play. The more you invest in yourself, by doing favors for yourself, the more you love yourself.

Do the favor and two things will happen: 1. In fact, have something ready to ask them for. You have any ideas on how to use The Franklin? I love Ben Franklins work in social dynamics! Ayodeji Awosika, I'm a published author who focuses on life advice. Updated May 5.

Stop masturbating. Hear me out for a second… The most clever life-hack I ever learned was to stop intellectually masturbating to pornographic notions of ideas. I first learned this concept from James Altucher. He refers to the way we turn potentially good ideas and values into ways we can mentally jerk off. Take productivity for example. Being more productive is beneficial in your life for many reasons. You get more done, it can increase your creativity, and your self-image changes when you accomplish a lot. On the other hand, productivity can quickly turn into productivity porn.

This is what happens when you see someone who uses 47 different productivity apps — evernote, trello, slack — and has a meticulously crafted multi-colored calendar, filled up to the point where it looks like someone ate every kind of Popsicle from an ice cream truck and then vomited on the calendar. An idea becomes pornographic when the idea of doing it is weighted more heavily than actually accomplishing what the goal or value sets out to accomplishment. Just find something you enjoy doing and work consistently without burning yourself out. Everybody wants to be a business owner, but a few want to run a business.

We all want to improve. To succeed. To be better. The simple yet difficult to acknowledge and implement - answer is that the best hack of all is not trying to hack anything. The problem is that many employers receive hundreds of applications to a single job posting and many recruiters spend six seconds or less reviewing a single resume. The system is setup to work against you. I researched the application process and found a couple of easy hacks:. Check out a more in-depth example of how to apply this to your resume. Laundry If money is tight, use vinegar instead of fabric softener.

Not only does it soften your clothes, but also deodorizes them. Unless you want to die, do not mix vinegar with chlorine bleach. Track Use Google Maps Timeline to justify your location if need be. Resume Not everyone has the same version of Word. It keeps the format layout consistent. Works wonders. Research Always research the demand and supply sides of a business model.

Think about how people might try to cheat the incentives. Fearlessly question the founders on protocol and invest wisely. And yet so few people do it and this one technique has made me millions of dollars. What can I say about that? I was dead broke 18 months later.

A life hack is not a way to figure out life. One time I started a company. I had millions of users and I was profitable. But I wanted to sell the company. I had a meeting with a guy who was a new CFO of a company I was partnered with. I saw that he went to Grinnell College. I Googled Grinnell College. I saw that Warren Buffett was on the board of trustees of Grinnell and, because of that, this college I had never heard of before that day, had the best investment return of any college endowment in the country.

In the world. My business was a website related to investing. So investing was part of the topic. They are the best in the world. The CEO was impressed. The CFO was pleased I made him look good in front of his new boss. He took it and was thumbing through it. We talked about Warren Buffett quite a bit. We spoke about another company the CFO had worked at that I had researched and had many friends who had worked there. And we talked briefly about my company.

This is a life hack, and I use it every day. I will use it today. I will use it tomorrow. Within 18 months of selling that particular company I was broke, once again. And I had to climb back up. And it was depressing. Or even the second. I built back up and had to learn a lot about myself.

Who I was. What I stood for. And it's a daily battle. Having a good life hack can be helpful today. But learning how to hack a good life can be helpful forever. Do people take it well knowing that you googled them before meeting them? Clean Up Your Inbox I get spam emails daily.

That gives my inbox a messy look. And I am sure you are the victim too. Try Unroll. It has always worked for me. Next time you need to go outside and you are in hurry, try this life hack. When you are charging the battery of your phone, it is being consumed as well. When plugged in the charger, if you turn your phone off, it will help you charge at a faster rate. You will not have trouble waking up next morning. Perfect Alignment For Screw When you are going to mount your router or photo frame to the wall, this might come hand next time.

Put a piece of paper over the router using your pen, dig a fine hole. Now put the piece of paper on the wall and mark the area. Send Your Location You can send your location on Whats app. Sending your location is just a click away. Follow the steps below. Address weakness: I know I have the memory of a goldfish and so I utilize a to-do list app, my iPhone reminders, and a google calendar. It addresses my weakness and keeps me functioning.

Go all in on strengths: I love to give back to others as a teacher, coach, motivator. So i look for opportunities to utilize this in my work and in my life. This means active opportunities like coaching a youth soccer team, volunteering with the YMCA, and giving presentations at work. It also means looking for opportunities to improve this strength. Training opportunities, free courses and certificates, books, and mentors. I have to give credit to Gary Vaynerchuk for inspiring this viewpoint. That will happen as a secondary consequence to focusing on strengths.

Find ways to minimize and address the weakness - then take advantage of your talents. The world will reward you as a result. Handwriting Analysis is an awesome thing to learn. You don't have to go into deep. No, then ask your friend to check your knowledge by asking to do analysis of unknown person, and then check his reaction. I know these things since last 6 years and it had never been wrong analysis from me. It worked for me. I hope it will work for you too. After getting positive feedbacks, I am going to extend scope of this answer by adding one more thing, guess what?

I will not extend this answer by theory again. This one image will help you to analyse little bit. I have shared this info from internet, I found it useful. It has helped me in last 6 years. I wanted this information to be shared. If you find anything wrong then let me know. My psychology teacher took a handwriting test years ago, I am still waiting for her to declare my The human appendage signal. They ignore my blinking turn signal.

So I open the window and stick out my arm. Invariably, the car in the next lane slows and makes a spot for me to move into. I think the human appendage signal turns car into a person. It is no longer a blinking car that wants to change lanes, but a human. That triggers empathy and politeness.

This hack can be used elsewhere. The gay liberation movement made its greatest strides when gays came out of the closet, and people realized that they knew such people. They were no longer abstractions, but people, friends, and it created a phase transition. Make sure others always see you as a person, not as a symbol or as a professional or as a thing.

Outsourcing your LinkedIn cold emailing and outreach. Well you can, using LinkedIn. So a clever life hack I use is to hire a virtual assistant to send out emails to people on LinkedIn every day. Once I hear back from them, I take over and continue the conversation. I have also closed business using this tactic. I share how someone could use this tactic to find their dream job in this post.

My mother and father were scolding me, because I failed in one of the subjects. I was angry. And one day, when I will start earning, You will want all of my money. I thought then what if that day, I would have first waited before answering. In this situation, These guys were my parents. So, From that time on, I decided, If someone is irritating me or making me angry, that time, before taking any decision, I will wait for some seconds and smile.

I will smile with confidence that I am not letting anger take over me. And then I will take a well calculated decision. Remember :. Hola Guys, This is Sudhanshu Jaiswal. The Bibliophile. Writer in Making. If you want suggestion about Books, Fitness Running 60 km Marathons and little bit shit of anything. Text me. Wrap the herb jar with saran wrap or the grocery bag you got it in. Voila, you will have fresh herbs for a very long time which will enhance almost every meal! This is called ego-depletion. The idea that your willpower or self-control rises and falls with your blood-sugar levels, and literally needs to be replenished.

In quite the same way physical energy needs to be replenished periodically. Now, this idea is somewhat debated in the scientific community. A pinch of salt is prescribed here. Breaking often could actually make you more productive overall if it means more efficient work being done right?

An interesting idea. And if it is true it essentially means grumpy people are more grumpy when hungry, and impulsive people more impulsive around dinner time! Ring any bells..? I have never seen this discussed before but I know personally as a person with type 1 diabetes, a Dean Yeong, I live consciously. The Second Hack 10 9 8 7 6 5 4 3 2 1 Are you anticipating the answer? Set a rule for yourself to do the work— prepare dinner, do the laundry, make your bed—after counting from 10 to 1. This tricks your mind into action. It works almost every time.

Focus on accomplishing the first 2 minutes of the entire process - putting on your sports shoes. The momentum built up by this small action matters. Want to make it better? Combine the Second Hack with it. Simply wait for 5 minutes. That 5 minutes will eventually kill your urge of falling for the temptation. Funny, whenever I try that 10 second hack I just end up counting for 10 more seconds, then fallin How to make a DIY mosquito trap: This might not be the cleverest one, but it would be definitely worth knowing this simple but effective hack.

Items required: 1. A Plate ceramic plates are not suggestible 2. Are you wondering how you could make a mosquito trap using a simple plate and some oil? Here comes the hack. Apply a thin film of oil to the surface of the plate. You can trap all the nearby mosquitoes just by swaying the plate and this works like a charm. Simple and cool, right? Manually bring this plate near the mosquitoes for better results.

People are getting me wrong, The chance of mosquito getting trapped by itself is very less. What am I saying is manually bring this plate to the vicinity of the mosquito group and you can get a bunch. No principles or other scientific stuff, please let me know if it has any.

That's all. Worth Editing: Everyone is coming out with better hacks, here are some. Credits: Pragya Gupta Thanks for the tips, guys. Our lives revolve around one universal currency. The best life hacks are centred on saving time on our day-to-day tasks. Tasks that are often monotonous and mundane can either be shortened or looked at in a different light to gain greater leverage from them. These are the hacks that you can employ regularly to gain the greatest return on investment on your time spent.

The average American will spend approximately hours a year driving. The average audio book length is 11 hours. In the space of a year you will listen close to 27 new books. Driving is no longer an exercise of passivity but becomes an exercise for learning. Folding washing. This is just one of those things many of us dislike but need to do. Here is a video on how to fold T-shirt in 2 seconds or less. Use the other hand. We can use our non-dominant hand to increase the rate at which we pick up new motor skills such as sports.

Use your non-dominant hand for tasks that are not time dependent. This can be using the T. These changes allow us to adopt new motor patterns or physical movements more quickly when learning a new physical skill. Waking Up. Set your alarm face down and out of your reach to ensure you must get out of bed to turn it off. Email and communication. Multi-tasking may seem efficient on the surface but may actually take more time in the end and often involves more error. Brief mental blocks created by shifting between tasks can cost as much as 40 percent of someone's productive time.

The times are subjective but the delays of responding when some one wants your attention are not. Spend your time wisely.

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Controlling your breath gives you confidence to take control of anything else in your life as well. The decisions you make in any situation depend on your current level of awareness - how conscious and present you are - and the solution to becoming more aware starts off by first becoming mindful of your breath. There are many ways of taking control of your breath that take less than 4 minutes to take effect. The Wim Hof Method will help you reduce stress, increase your ability to stay in control, improve your focus and make you feel amazing.

It teaches you mindfulness and enables you to always stay in control of what happens to you. Stay Calm and Stay Empowered! Use absence to increase respect: Too much circulation makes the price go down. The more you are seen and heard from, the more common you appear. If you are already established in a group, temporary withdrawal from it will make you more talked about, even more admired.

You must learn when to leave. Create value through scarcity. Win through actions, never through argument: It is much more powerful to get others to agree with you through your actions, without saying a word. Always say less than necessary: When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. The more you say, the more likely you are to say something foolish. You can impress people by saying less; it makes you more mysterious.

Think as you like but behave like others: If you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them. They will find a way to punish you for making them feel inferior. It is far safer to blend in and share the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness. Never appear too perfect: Appearing better than others is always dangerous.

But most dangerous of all is to have no faults or weaknesses. Envy creates silent enemies. It is smart to occasionally display defects, and admit harmless wrongdoings, in order to deflect envy and appear more human and approachable. Learn to keep people dependent on you: To maintain your independence you must always be needed and wanted.

The more you are relied on, the more freedom you have. Make people depend on you for their happiness and prosperity and you have nothing to fear. Never teach them enough so that they can do without you. When asking for help, appeal to their self-interest, not to their mercy or gratitude: Do not remind them of your past assistance and good deeds.

They will find a way to ignore you. Instead, uncover something in your request or in your alliance with them that will benefit them. And emphasize it out of all proportion. They will respond enthusiastically when they see that there is something to be gained for them.

Source: 48 laws of power by Robert Greene. Thanks for reading this answer. If you liked this answer, you might also like Harjas Singh's answer to How can I become fluent in English?

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Live life 25 minutes at a time. We all know we should break large tasks down to more effectively manage them, but how small is always kind of mystery. Break down those tasks into the smallest possible component, aiming for a maximum of 20 minutes in length. If it takes you 20 minutes to collect the right types of paper for your task, or 20 minutes to shop for supplies online, inventory that time too. No component is too small or too dumb, just write them down.

Prioritize Got your inventory? Perfect, now prioritize by due dates and importance. The tasks that have to be done, put them at the top of your list. The ones that you could theoretically be pushed back a day or week , should be closer to the bottom. Plan Tomorrow Now, break your day into 10 half an hour intervals. Now, slot in 9 of the 20 minute tasks, one per 30 minute interval. Focus on getting the high priority items earliest on your schedule, and leave the last one empty.

You should have 45 tasks for the week planned, plus 5 extra slots in the week at the end of your day. In the 5 minutes, get up, walk around, do some pushups — anything but work. The Tenth Interval That last interval is for scheduling the next day, and reviewing priorities. You have two options, plan your path or be pushed down one. Kanishk Sinha, Evil is whatever distracts. Someone following you? Do this. That means you are coming back to the point where you started. If they are still behind you, run for your ass.

Say yes. That way, if you are stuck in a question, you can easily excuse yourself with a sip from that glass. Hum the song and voila! Pinch yourself. Then, observe. The laughter will die. Prices often go high when you visit that site multiple number of times in a short span. Ask many questions. It makes people retrospect their logic and discover flaws. Freeze bananas. It makes them sweeter. Cut them in pieces and add cold milk if you like. Leaves you gagging? Put your thumb between your fist and grip it tightly.

Portability : As Thompson notes, unless it is device-dependent, vast amounts of online content can be reproduced and transferred to or accessed on devices including personal computers, smart phones, tablet computers, ereaders, and so on. This portability also allows online excerpts to be easily shared with friends and family around the globe. Whether a publisher opts to sell online via Amazon or their own site, digital samples make books easier to find and peruse. The next section considers various book sampling practices, from Internet behemoths to tiny Canadian trade publishers.

Through its Partner Program and its highly contentious Library Project, Google digitizes and indexes books, so that if a searched term appears in a book it will be included in the results, with a several-page excerpt and links to online retailers. Partners can also embed the preview on their own website, and access detailed analytical reports about traffic to their books. There are a growing number of dedicated book discovery websites. The sites discussed below were chosen because of repeated references that appeared in the course of researching this report; while none of them have achieved the ubiquity of Amazon or Google, they are worth noting, as they speak to the increased perception of online book discovery as both a challenge and an opportunity for publishers.

Goodreads: Their recent acquisition by Amazon has recently thrust Goodreads. Scribd: Originally a place to make documents accessible to the public, Scribd. Bookish: Bookish. Any publisher is welcome to submit titles for inclusion, with the proviso that all data be submitted via an ONIX 2. As of , foreign-owned publishers operating in Canada accounted for at least 59 percent of domestic sales. HarperCollins announced plans to create a vast digital catalogue in , and by August of the following year had digitized 10, titles at a cost of several million dollars, with expected annual costs of at least a million dollars.

Initially Browse Inside was limited to the front matter and the first few pages of each chapter. The service is very similar to Browse Inside, allowing users to search the entire text of a book and view the results in context. During the autumn of , RandomHouse. Penguin Books Canada Penguin. Many titles feature video interviews or book trailers. People must register for the program or use their FaceBook accounts to receive access to excerpts of forthcoming books, be able to post reviews, and request access to digital pre-publication copies of books.

Other titles have an HTML excerpt from the introduction or first chapter, and many of their recent and bestselling titles have embedded audio excerpts and video book trailers. Selections are presented without context, and average about 2, words. Table 1 presents the results of a survey of the availability of excerpts from Canadian trade publishers. Eighty-three publishers were selected from the membership directory of the ACP. There are some limitations to the methodology: not all Canadian publishers are members of the ACP New Star, for one , and not every title on every site was checked.

Nevertheless, the results offer a valuable sense of what Canadian publishers are doing to make their titles visible online. The format, frequency, functionality, and length of the samples vary greatly. At a dozen presses, samples were found for only one or two of the five titles surveyed, while thirteen displayed samples for all five titles. Slightly less than half fifteen of the publishers enabled the sharing of the samples via some social media channel. Although excerpt availability does increase significantly when Google Books and Amazon are taken into account, the titles of about one third of publishers cannot be sampled online.

The prevalence of direct sales seems to indicate that publishers appreciate the significance of the online market, but the relative lack of opportunities to easily peruse a title shows that this important aspect of online marketing is either unrecognized, or deemed unfeasible due to financial or technical constraints. The importance of sampling having been established above, the next section consists of considerations and recommendations for how to simply and effectively offer book samples online.

A publisher with unlimited resources may wish to engage in all the available means above, but for a small Canadian press the time and effort of supplying Google, Amazon, and the various websites with PDF s and data feeds may cancel out any benefit accrued. The following sections consider the myriad options available for offering digital samples, and conclude with recommendations for how to provide effective HTML -based samples.

The ease, ubiquity, and effectiveness of Search Inside and Google Books should make them very attractive to publishers. Titles from every publisher surveyed can already be found on Amazon. There are some limitations, however. Amazon samples are only accessible via Amazon. Even with these limitations they are tremendously useful. There are also practical concerns; Thompson explains that publishers are ceding control of the quality of the excerpts and the quantity available, and cannot easily change or update what is on offer.

Concerns over quick updates are still valid, but not entirely reasonable for publishers of print books, who are not able to correct errors in their books once the ink is committed to paper without an expensive and unlikely reprint. The trust issue is thornier. It is understandable that a small publisher would be wary of placing too much faith in multi-billion dollar corporations. Amazon particularly endures much criticism from all quarters for its impact on the publishing trade in general, and, as a purely profit-driven retailer, cannot be said to share any of the lofty literary, cultural, or political ideas that animate a press like New Star.

Still: all the publishers surveyed sell books on Amazon; in the absence of any evidence of malicious acts involving digitized books, it seems wise to allow them to present those books in the best possible light. Most Canadian publishers use PDF s for excerpts. This results in an accurate representation of the printed page and allows the excerpt to be read offline, but there are many disadvantages that make PDF s an inferior choice compared to HTML.

They are cumbersome to share, forcing the reader to download and attach them to an email, and can be slow to load, depending on the file size and bandwidth available. Because PDF s are an essential part of a print-oriented production workflow, it is perhaps understandable that publishers would be biased toward their use.

If the entire book is available for preview this restriction seems reasonable, but in the case of an incomplete excerpt it becomes less defensible. With the possible exception of poetry books, cookbooks, or instructional manuals, there is very little value in owning or reproducing a fraction of a greater work, except insofar as it impels one toward the source material.

Whatever inspires their proliferation, PDF s represent a case of persistent skeumorphism. In the context of promoting books, these properties are wasted with PDF s. It is difficult to gauge the dollar cost of creating online samples, given the myriad variables at play. In the best-case scenario, the cost is limited to time. If the publisher already sells via Amazon, they must sign up for the sampling programs and enable them for each title.

For Google, once the publisher is signed up they must submit PDF s for each title. If the structure of the site allows it, this could be accomplished relatively quickly in-house; more complicate websites owned by publishers with little in-house programming knowledge could expect to pay for several hours of web programming to implement the sample program.

HTML -based samples overcome most of the limitations of PDF s and Google and Amazon samples: all browsers can render HTML , making it easily accessible to very nearly anyone with Internet access, whether via computer, tablet, or smartphone, and the excerpted text can be easily shared, linked to, and quoted elsewhere. There are two potential drawbacks that merit consideration.

This can be overcome to some degree with CSS styling and the addition of images where appropriate, but more importantly, providing HTML -based samples should be seen as a strategic practice that, rather than competing with the physical books, aims to make those books readily shareable to as many people as possible in order to generate sales. In the former case, creating the sample is no more time-consuming than creating a web-ready PDF.

In the latter, creating an HTML template into which text can be pasted and marked up will ease the burden somewhat. Despite these potential drawbacks, HTML is the superior choice for hosting digital samples, and is well worth the interruption to an established workflow. It enables the addition of audio and video. For non-fiction titles, SEO considerations can also guide the choice of what book content to sample. For a research-heavy non-fiction title such Svend Robinson , an excerpt could feature links directly to available online sources referenced in the text, allowing the reader to engage with the source material in an exponentially easier way than if they were reading it in a bookstore, which would require either flipping to the end of the book to find the endnote, or going online to search for the cited article.

With fiction and poetry, samples are a chance for authors or publishers to embellish and expand upon the original text. The multimedia capacity of digital samples allows further enrichment of the text. It is a common practice to list other books by an author in the front matter of a print book, but if a publisher sells ebooks, these lists could be hyperlinks to samples of the book. Advanced search options in Twitter and Google allow a publisher to find people that are already engaged with the topic of the book, follow their conversations, and offer them valuable content.

In , the president of Booknet Canada recommended that all publishers include excerpts in their metadata feeds. There is a wealth of data available, including geographical location, frequency of visits, device and browsers used, links followed to arrive at the site, the popularity of specific pages, navigation paths within the site, and the completion rates of customizable goals.

Analytics results cannot tell a publisher how to improve results, but allows them to methodically refine the site and receive quantified feedback at each step. These online tools allow for a process of trial-and-error that would be prohibitively expensive in print-based marketing efforts, and far more difficult to measure. The decline of brick-and-mortar bookstores in Canada is a serious problem for publishers, particularly small publishers, who benefit greatly from a healthy independent bookstore sector providing a greater diversity of sales channels. A greater number of readers are purchasing books online, where the opportunity to sample a book can increase the likelihood of purchase.

Although digital sampling via Google Books and Amazon has been around for nearly a decade, it has a relatively low adoption rate for Canadian publishers, and only a fraction have placed excerpts in easily searchable, universally accessible HTML -based formats. For small presses like New Star, where limited resources must be carefully allocated, digital samples are an easy and effective way to supplement their marketing efforts.

Once the backend modifications are in place and the template created, it would be a matter of minutes to create a sample, or at most a couple of hours to include various hyperlinks, cross-references, and multimedia extras. To further enhance visibility and increase third-party sales, Amazon should be provided with the necessary files to enable Look Inside, and New Star should consider partnering with Google Books to enable Google Preview and links to NewStarbooks. Despite all of the above, publishers should not wholly abandon the physical retail sector.


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Traditional bookstores still play a very important role in book discovery, and there is a case to be made that publishers should be devoting more energy to supporting vibrant bookstores. Chicago: Chicago Review Press, , Note: Original source [www. Campbell, Crissy. September 13, Esposito, Joseph. August 12, March 13, Originally published April, Gonzales, Guy LeCharles. February 11, July 23, McCarthy, Peter. July 31, Owen, Laura Hazard. February 15, January 17, June 18, Peters, Meghan. May 23, Rhomberg, Andrew.

March 4, Roes, Tim. September 20, Sandusky, Brett. February 12, Schmidt, Milena and Mina Park. June 3, Shariff, Sameer.


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Shatzkin, Mike. August 14, July 8, Lai, Larissa, and Rita Wong. Vancouver: New Star, Lorimer, Rowland. Lorimer, Rowland and Roger Barnes. Martin, Bill, and Xuemei Tian. Farnham, UK : Ashgate, Vancouver: Future of Publishing, Thompson, John B. Cambridge, UK : Polity, Woll, Thomas. Chicago: Chicago Review Press, Maurer, Rolf publisher, New Star Books. Email to author, November 19, Interview by author, August 22, Maxwell, John. Email to author, November 28, Johnson, Hannah. January 27, Laing, Audrey and Jo Royle. Start with the Web.

Nawotka, Edward, and Mark Piesing. February 27, Okano, Ari. Travis, Hannibal. Albanese, Andrew. October 5, October 15, Baldassi, Julie. September 5, Barber, John. Last updated April 2, Bosman, Julie. August 11, Bosman, Julie and Claire Cain Miller. November 14, Carraway, Kate. May 25, Last updated June 18, Chopra, Paras. June 24, Guernsey, Lisa. November 6, Habash, Gabe. June 22, Kaufman, Joanne. June 11, Kirkpatrick, David D. July 21, Lederman, Marsha. March 15, Last updated September 6, August 30, Last updated September 3, Mackie, John.

August 3, McCabe, Douglas, and Jo Henry. March 22, Milliot, Jim. February 3, Milliot, Jim, and Steve Zeitchik. October 8, Nelson, Miranda. April 26, Page, Benedicte. March 23, Patten, Melanie. Reid, Calvin. January 16, Rich, Motoko. Rose, Judith. May 31, Strauss, Marina. April 8, Last updated August 23, Tagholm, Roger. December 2, Whittall, Zoe. September 4, Williams, Leigh Ann. September 21, August 8, Zipp, Yvonne. March 17, August 9, November 3, October 10, Crum, Erin. August 6, Best Practices for Product Metadata.

September 16, BookNet Canada. Toronto: BookNet Canada, Breedt, Andre, and David Walter. January 25, November May 21, Lorimer, Rowland, and Lindsay Lynch. Stromberg, Eric, and Romeen Sheth. Case study , kenan. Turner-Riggs firm. The Book Retail Sector in Canada. Ottawa: Canadian Heritage, Accessed October 1, Accessed September 25, Accessed September 12, Accessed September 30, Accessed November 27, Accessed September 23, Accessed September 24, Accessed October 5, However, by , it had become evident that outsourcing to large conversion houses had its drawbacks.

In the face of these problems, individual publishers like UBC Press must put various short-term solutions in place and consider making changes to their own production workflows if they are to achieve greater quality assurance and control over their own epublishing programs.

I would like to thank Rowland Lorimer, who inspired me to study scholarly publishing; Roberto Dosil and Laraine Coates, for their encouragement and careful reading; the hard-working ladies in the Production and Editorial Department at UBC Press, who teach by example; and Jane Hope, whose wit and friendship helped me through my internship and beyond. Acknowledgements List of Figures List of Acronyms. Appendix A: Ebook Proofing Instructions. Stretched Ebook Cover Image. Established in , UBC Press has developed into a scholarly book publisher recognized for its social sciences monographs and edited collections.

At present, the press also publishes books in 21 different series, several of which are co-published with cultural and professional organizations such as the Osgoode Society for Canadian Legal History, the Canadian War Museum, and the Canadian Council on International Law. Like many other university presses, UBC Press is somewhat of a hybrid entity within its host institution. Because the press helps carry out the research mandate of the university, and because its publications board is made up of faculty members, the press is in some ways considered to be an academic unit.

Like faculties and departments, it is therefore housed on campus and receives a modest level of operational funding from the university. The Press also earns income from an endowment whose funds are administered by the university though this endowment income has decreased significantly over the past ten years. In other respects, though, UBC Press is treated as an ancillary unit. Ancillary units like Food Services or Land and Building Services exist within the university environment; however, they are expected to be self-sufficient and generate revenue by charging for their services or products.

Like many other university presses, UBC Press is thus in the awkward position of having to operate as a for-profit business with a not-for-profit academic agenda. For instance, demand for the agency services that UBC Press provides to US and UK publishers is expected to lessen due to an increase in online, direct-to-consumer marketing and delivery. Furthermore, if UBC Press were to experience a considerable loss in revenue, this loss would be compounded by a decrease in block grant funding from the Department of Canadian Heritage, since block grants are contingent upon positive net income.

Whereas a trade publisher might try to compensate for a loss in revenue by marketing its titles more aggressively in the hopes of selling more copies and thereby achieving greater economies of scale , there is little potential for growth in monograph sales for social sciences and humanities SSH publishers. SSH publishers like UBC Press serve a niche market, with the majority of sales being made to a finite number of academic libraries.

In short, printing and selling more books is not an option for UBC Press. In fact, in an attempt to reduce inventory costs, UBC Press has begun to limit its initial print runs. UBC Press further anticipates that it may phase out hardcover editions altogether within the next five years in favour of the less expensive paperback format. It is also working to introduce print-on-demand options in England and Australia in order to reduce the number of printed books it has to stock and ship overseas.

At the same time that UBC Press is scaling back its print runs, it has been exploring and expanding its digital publishing activities. However, it is unclear at this point whether ebook sales will endanger, augment, or replace print sales. A decrease in print sales and increase in electronic sales is particularly worrisome to publishers because ebooks tend to be priced much lower than print books. In the world of trade publishing, online retailers like Amazon and Apple have exerted a downward pressure on the price of ebooks, [6] so that even if a publisher is able to sell a considerable number of electronic copies, the profitability of ebook publishing is limited.

Scholarly publishers stand to lose even more than trade publishers in this shift to the digital format, given that scholarly monographs are often priced three to 10 times higher than trade books. If scholarly publishers are forced to sell their titles in digital form to the same small consumer base, but at a much deeper discount, their profit margins would no longer be razor thin: they would be non-existent. In addition to pricing library ebooks slightly higher than print print books, UBC Press has taken measures to ensure that its more expensive ebooks destined for the library market are more visible than its cheaper ebook formats.

To be sure, ebooks are not at present a significant source of revenue for scholarly publishers. Small as these figures may seem, they do represent a two-fold increase in percentage of total sales from previous years—an indication that the appetite for ebooks in the academic market may be growing. However much revenue ebooks may bring to the Press, it is clear that ebooks carry with them certain costs.

Some of these costs e. For example, in order to store, distribute, and market its digital titles effectively, UBC Press will need to update its technological infrastructure in the near future. This upgrade will entail significant one-time investments, including the purchase of a new digital asset management system which stores and distributes files to vendors ; a redesigned website with increased functionality, including the ability to sell ebooks directly to consumers; consultation with a web marketing specialist, who can help the press increase its brand discoverability through search engine optimization; and improvements to the current system for managing bibliographic data.

In addition to these secondary expenses, the Press must bear the principal cost of producing ebooks. Though these production costs have been subsidized over the years by various parties see Chapter 1 , they have come to present a considerable expense and financial risk for the Press. It is upon these realities—certain costs and uncertain gains—that UBC Press has based its decisions regarding ebook publishing over the last decade.

The history of ebook production at UBC Press is a history of outsourcing. This history can roughly be broken down into three phases. Each phase of ebook production was overseen by a different third party, and each marks the adoption of new ebook formats. See Figure 1. Taken together, these phases reflect over a decade of change in the way ebooks have been produced and distributed in Canada; they also reveal a surprising mix of private and public initiatives that have underwritten the creation of scholarly ebooks in this country.

Figure 1. UBC Press has been publishing ebooks in one format or another since the late s, but like many other university presses, it has done so with the assistance—and at the insistence—of various external parties, beginning with content aggregators. Content aggregators are the electronic equivalent of library wholesalers. They acquire and package digital content from publishers, which they then license to institutions for a fee. In the early years of ebook publishing, aggregators not only marketed and distributed ebooks, but they also produced them.

These companies would arrange for the creation of ebook files on behalf of the publisher, essentially manufacturing a product for themselves to sell. It was they—not publishers—who digitized scholarly books and built a business around this product. The publishers simply licensed the content to them. The first content aggregator to convince Canadian publishers to take part in this new venture was an American company named NetLibrary. NetLibrary was formed in Boulder, Colorado, in Soon thereafter, it began to sublicense rights for select backlist titles from academic publishers and to create ebook editions of those titles.

The company produced these ebooks by scanning hardcopy books supplied by the publishers. Using an optical character recognition OCR scanner, NetLibrary was able to convert the image of printed type into text. Instead of being contained within a particular file format, these early ebooks were simply rendered in HTML.

The text was viewed online by library patrons through a browser using a tethered-access model Knight This production and delivery method, made possible by the increasing popularity of the internet which allowed people to access content remotely , proved to be quite successful. As the agreement with NetLibrary was non-exclusive, UBC Press began to develop partnerships with these other content aggregators as well. At the time of its launch in January , Questia had developed a considerable collection of over 50, titles.

In this way, UBC Press parceled off licensing rights to various content aggregators during its first five years of ebook publishing.

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