Using this book, you will learn how to: - Reduce the volume of email you deal with each day; - Write your message clearly and in an appropriate style; - Select when to use email and when to use an alternative; - Slim down the size of your mailbox; - Use your email software to manage the flow of email traffic; - Help your colleagues to use email more effectively. The principles in this book have been developed over the last decade as a result of the author's work with individuals and organisations of all sizes from micro to global FTSE top By adopting some of these basic principles of email best practice, you will learn how to take control of your inbox to dramatically improve your productivity, your quality of life and never send an ineffective email ever again.
Remember that, on the whole, people strive to be better.
We want to learn how to make more money, improve our memory, and find success with the opposite sex. Look at the email below. Our brains are wired to look for the highest return for the lowest investment.
We want to take diet pills, and use weird electric belts that tone our midsections instead. We want a fortune, and we want it now.
If You Still Can't Handle Your Inbox...
So instead we do things like spend our life savings on lottery tickets in the hopes of winning big. Scarcity in marketing capitalizes on our fear of missing out on something — a fun event, a valuable resource, and in most cases, a good deal. Check out the email from United Airlines below:. We use it ourselves to drive signups:.
Here Are 5 Ways To Take Control Of Your Inbox And Take Back Your Life
Certain words and phrases that marketers use to convey a limited-time discount can trigger email spam filters, and get your message sent straight to the junk folder. Who knew psych would be so useful in helping you craft compelling email subject lines? This time, we refer to a lesson on social comparison theory. According to Psychology Today :.
Brilliant Email: Monica Seeley Book in Paperback. Book People
As a result, we are constantly making self and other evaluations across a variety of domains for example, attractiveness, wealth, intelligence, and success. Most of us have the social skills and impulse control to keep our envy and social comparisons quiet, but our true feelings may come out in subtle ways. Curiosity is the reason for the viral success of news publisher Upworthy.
When used responsibly and sparingly, it can produce similarly powerful results for email. When curiosity is used incorrectly, however, it can leave your subscribers scratching their heads.
Take the following email subject lines for example:. Monica has carried out in-depth research, over the years, into how IT and especially electronic communications in particular email can be used to improve personal efficiency and productivity. From her findings and extensive work with clients she has published two books, both of which have received excellent reviews:.
5 Simple Steps to Avoid the Spam Filter
ISBN: Her recent work on gender difference and email etiquette and email management have just been published in:. Books Dr Monica Seeley has written several books about effective email management. Taking Control of your Inbox Taking Control of your Inbox is available now through Amazon as an e-book or traditional paperback.
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