As far as length, you are in complete control. However, if you are targeting the kindle market like I am you will likely want to write a book that is 10k to 25k words in length. I can't emphasize this enough. A huge portion of the books that are self published on Amazon are done so without a proofreader or editor. The human brain is an amazing, energy saving, pattern recognizing machine. It spares itself any undue stress and when it thinks a pattern is in place, it can ignore evidence to the contrary.
This is why I-Spy books are difficult and why people are still searching for Wally. Once the brain detects a pattern, it's hard for your brain to see anything else. Self editing is the ultimate pattern. Your brain is familiar with the way you write and will skip over mistakes that shouldn't be there. Self editing will leave mistakes in the book that your brain skips right around in the name of saving energy.
For our book, we just went over to Upwork. You could also work with a family member or friend that you feel has the skills you need. But this isn't recommended. It's best to find someone who doesn't love you. That person will be a little bit more critical, but will help your bit be better overall. Did you know that your Kindle eBook can also act as a lead generation tool? Unfortunately Amazon doesn't allow you to have the email addresses of everyone that buys your book; however, you can put a free offer in the front of your book.
If someone is interested in your free offer, they will click the link, go to your opt-in page, and give you their email address. Clicking the link will take you to an opt in page where Nick is collecting email addresses. This is smart indeed! Here's what it looks like:. When a reader decides to click on the link, they are taken to a LeadPages capture form.
It's pretty simple, but effective. Being able to build leads AND make sells is one of the beautiful things about this business. If you don't have an audience for your first book, you can have an audience by the time your second and third book comes around. So, if you are capturing these leads and following the other marketing steps I'll cover, your additional books should be easier than your first. If you don't have a free opt-in to give away, you can consider going to master-resale-rights. Not all of these are able to be given away for free, but many of them are.
The best option is to write something up yourself or create some other kind of free gift video, course, or anything enticing to your audience. People DO choose books based on their covers sometimes, so you need to make sure yours looks professional. Luckily, there is no need to learn Photoshop and do everything yourself. With so many talented freelance graphic designers, it's very easy to find someone that will create a fantastic ebook cover for you for relatively cheap.
I don't have any specific advice other than to say, look at what other best selling books are doing and decide what covers you like. If you can provide some examples of styles you like to your designer, I'm sure you will get something you are satisfied with. Unfortunately, you can't just upload a word document or a PDF to Amazon. Your book needs to be in the special Kindle format. You could go out and learn how to format the book yourself; however, there are a lot of quirks and it's very simple to just hire someone off Upwork to do it for you. It's that easy. However, if you really want to learn the steps for formatting your book to the Kindle format, you can go to the official Amazon Kindle Simplified Formatting Guide Here.
Now it's time to actually head over to Amazon and start getting your book ready for sale! You will list your book at kdp. I think its important to put some time and thought into your title and book description before you actually start uploading anything. In fact, you have up to characters to give both a more in-depth description of your book and entice the potential reader with the benefits they will receive after reading your book.
Unfortunately, when I look at some books on Amazon, many of them only have a sentence or two under their book description. And they are often not very good! You need to focus this message on the reader, how will this book benefit them? You will also want to format your book description so that it looks good. Amazon has a good resource on what HTML is supported right here. And here's another great blog post that shows what the different formatting options look like and how to apply them. This is the author or authors of the book. This could be your real name or a pen name.
I used a pen name on my first book. Next, you will need to select the categories that your book most accurately fits into. This can take a little bit of hunting around to find the perfect fit, but you should find a category that works well for your book. The only strategy here is to pick the the category that targets your books subject matter as much as possible. Amazon allows you to input up to 7 keywords or keyword phrases that your book will show up for.
Your book will also naturally show up for other keyword searches just depending on how well your book is performing and other factors. Keywords in your book title and book description will already show up in Amazon, so you don't necessarily need to repeat these keywords. Although for keywords that your really want to show up for, you probably should have them in your description and as a selected keyword.
But what keywords do you target? It can take some time to learn all the ins and outs, but a great way to start is to use the auto complete function on Amazon as suggested by this great article on GoodReads. So, let's say you are writing a book on saving money.
- Opa? Als Eimer! (German Edition).
- Do you want to learn how to make an awesome book?;
- Long Island Italians (Images of America).
- English Short Stories.
You can think of a few phrases people might type in to find a book about saving money. Long Tail Pro is easy to use and helps you to organize the data. Here's a few of the suggested terms:. Obviously the search volume is different on Amazon, but it can give you an idea of what terms are searched for more than others. As you get more advanced, you can go a step further and actually figure out how competitive these keywords are on Amazon.
After all, just because you show up for a keyphrase doesn't mean people will find you. If all the keywords you select are extremely competitive you might end up on page 50 or 60 because the first page results are dominated by best selling books with hundreds of reviews. If books with a lower Amazon Best Sellers Rank are showing up, that's probably a good sign that your chosen keywords are less competitive.
But just take a deep breath and remember: you can change your keywords at any time. So if your book isn't performing as well as hoped at first, you can always change your keywords and try again. Click here to try Publisher Rocket. If you don't have an audience, I highly recommend that you list your book for free the first 5 days. If you enroll your book in the Amazon Kindle select program which you probably should , you are allowed up to 5 free days every 90 days. This is the strategy the Steve Scott and Nick Loper recommend. Here's the pricing strategy that we followed when launching our book, and it has worked extremely well:.
Listing your book for free should help you climb to the top of a few categories within Amazon. People love free stuff, so your book will get downloaded. After the first 5 days, your book should be performing well if all goes according to plan again, see below.
Books by E. Keith Howick Jr.
As you can see, our free period did very well. And even though we got between 60 and 70 units ordered for a few days, we didn't make tons of money those days. The blue line is Kindle Unlimited and Kindle borrows. So, I'll let you do the math if you want to know how much we were making each day! This was my first kindle book, so I wasn't sure what to expect.
I knew it would drop, but didn't know if it would be that much. However, I'm told that this is very normal. The next few steps of the process are all about how to launch your book during that free period to make sure you pick up the momentum you need to perform well when your price goes up. I want to again re-iterate that much of what I'm about to share in the next few steps is taken directly from Nick Loper's suggestion from this blog post and his course.
The first step is very simple. If you have an audience on an email list, tell them about your book! This is going to be the best way to get initial downloads and reviews. Reviews are so important for your book to do well. A big part of Amazon's algorithm is determined by the number and rating of your book reviews. Get more book reviews and your book should perform better. Get more high ratings and your book should perform better. Conversely, if your book starts getting lots of negative reviews, your book will not perform as well.
In addition, a Verified Purchase review is more valuable than a review from a non-verified purchaser. This is why getting reviews during the free period can be so advantageous. Someone that goes through and downloads your book during the free period is still considered a verified purchaser! Here's the deal, you should really try to get at least 10 to 15 reviews during the free period. This is going to be the easiest time to ask people for reviews because well it's free. Getting as many as 20 reviews during the free period would be excellent!
The more the better. You should have at least 10 to 15 friends or family members that you can ask to download and review your book. When Perrin and I launched our book here's what we did and you can do the same :. So after, the first few days we already had 15 reviews! Perrin's aunt only gave us 4 stars, but we've gotten over it. Reaching out to both Facebook groups and relevant blogs can be a good way to jump start downloads of your book.
During your free days, here's a list of the 5 Facebook Groups that we submitted too and the one's that Nick recommends :. Did you know that there are websites out there that do nothing but list and promote free Kindle eBooks? The websites accept submissions from people, so you should let them know your book is free! Sarah at SarkEmedia. Below I've just included the 35 free eBook sites suggested by Sarah. You can do the submissions yourself, or you can hire someone from FancyHands. We used FancyHands, it it worked out very well. Finally, there are also tools out there that can help you submit even faster and to more sites.
This free period is your chance to really get on the map! You need to utilize all the marketing avenues that you can to help give your book the best chance of ranking well in Amazon naturally. Once you start ranking naturally in Amazon and if you book truly is valuable to readers, you should continue to sell well once you switch from free to paid. If you don't have an email list, why not ask others that do have an email list to spread the word about your book?
This can be a little more difficult to do if you don't already have relationships with people in your niche, but it is possible. For example, Perrin and I were able to contact someone in our niche that we knew had a large email list and we simply asked them if they would tell their audience about our free Kindle book. They agreed. That was done to drive up the free downloads on the last day, but to also get some sales for those people on the email list that missed the free download deadline. We were clearly getting lots of free downloads before this email went out, but the last day was definitely our biggest free day.
See this chart:. I think our book would have done just fine without that email blast we had over free downloads the day before ; however, it certainly didn't hurt. I know I already mentioned it, but getting reviews are SO important if you hope to gain traction in Amazon's huge marketplace. As a result, you shouldn't just stop trying to get reviews when your book is no longer free.
Although we haven't tried it yet, you can also reach out to top reviewers on Amazon to see if they are willing to read and review your book. Here is a list of the top reviewers on Amazon. Some people want their books in digital format and others want the physical printed book. This is a print on demand service owned by Amazon…so don't worry about stocking and shipping any physical books on your own.
The printed version can also create a nice price anchor to help your kindle version look like a better deal. This is an age old marketing tactic. So, the only purpose of creating a print version of your book is not to only sell printed copies. A big reason is to make your Kindle price look like a better deal and sell more copies of the Kindle version. As you go forward, you should test and tweak pricing on both the printed and kindle version. I have not had a chance to test different pricing strategies with my book just yet, but it's certainly on the to-do list. I have been told by multiple successful self-publishers that the real scale of this business comes when you start releasing additional books.
Readers of your first book will start to browse your author page and your additional book titles. The more quality books you have, the more likely that your current buyers will be interested in something else you have written as well. So, now that you've had some success with your first Kindle eBook, it's time to leverage that success by creating more and more books in your niche. This can take a year or two to build up a significant library; however, the business potential is very real.
Perrin and I have already sat down and brainstormed our next book. We've chosen a topic, title, and have started the outline.
- Arctic Spring: Master Collection - Book 1, 2 and 3 (Arctic Wilderness)?
- Il digiuno nell’Islam (Italian Edition);
- Blow Us Away! Publishers' Secrets for Successful Manuscripts en Apple Books.
- What is Kobo Super Points?.
- My Wishlist.
- Shop by category!
- My Shopping Bag;
- Shopping Cart?
We expect to launch our second book in the next 30 days. I now have a book that has been selling on Amazon for over 2 years. I followed the 23 steps outlined above to publish and promote this book. However, since that time, I have not done anything to promote it. In fact, I've moved on to other projects and had basically forgotten about it. I was surprised to login to the KDP Select platform and see that my self-publshed book is still making sales!
Here's a quick screenshot to show that it still is making a few sales a day:. Overall, Perrin and I are extremely happy with the success of our best selling Kindle eBook. My only disappointment is that I didn't start sooner! In fact as I see the huge success and now the huge business potential as we add more titles, I honestly can say that I haven't been this excited about a new business venture in a long time. Is the success of our first book out of the ordinary?
But did we follow some very specific steps as outlined above to try and achieve exactly what we did? The business potential of becoming a self published author on Amazon is very real, and hopefully some of you are able to achieve the same kind of success that we are currently seeing as well. I would love to hear any comments or questions that you might have below. Let's discuss some of the finer points of the process in the comment section and hopefully we can all learn from each other.
If you want to write and sell your own book on Amazon, I have one piece of advice for you above all others. It's not an easy process. Our total investment for the book was a few hundred dollars plus the time we spent in writing it. If you have a dream to write a book or start a business that can provide you with passive income, the publishing niche is a good one.
There are even guys and gals out there who publish full time on Amazon KDP. The opportunity is there, you just have to seize it. When I did the research for my book, I used Publisher Rocket. This tool helped me to find popular keywords with low competition. Once the book was published, Rocket helped me nail down keywords for the description so I showed up even more in search results. Without it, I would never have hit my goal. You can try Publisher Rocket right here to get the same success than I had or even better! By Spencer Haws June 12, Comments. Thanks Steve! The book is about 13, words long.
All of the content was written by Perrin or I we both have a lot of experience in the field. You both have a lot of experience? Thanks Justin…I really wanted to try and do this under the radar to show that it really can be done without an audience. I already have a topic in mind I could leverage for this. Thanks Philip.
I think you should indeed start writing :. If its selling well, expand the business to udemy. This is a fantastic post — in fact it is almost an ebook in itself! Great case study, Spencer! I just launched my first book 10k words yesterday and will see the result. Thank you for your ebook promoting tips!
How to get a book publishing deal
Great case study…shared so much detail it is really helpful! Not in the cards for me right now but possibly in the future and if so thanks for creating such a great resource! Will refer people here when they ask about Amazon and Publishing EBooks. Writing a book and publishing on Amazon may be easy but getting more sales to your Amazon ebooks is not at all an easy task and it requires a lot of patience and time for you to understand how things actually work.
Creating content for your ebook becomes much easier than you think and also you can target the right people to promote your ebooks to make more sales in the long run through Amazon. That is just awesome. But now i see the potential. With my business plans already set for the upcoming year and now THIS i can already see that is gonna be exciting.
Thanks Juanita! Thanks for this great post! A lot of useful information, very detailed and action oriented. I was skeptical about it but now I am actually quite interested! After Apennyshaved, there were like 20 sites with the same Splash theme about same razors. But with shitty content. My original plan was to use the eBook to help build my list as a free incentive for a brand new website. Knowing what you know now…. I know this would depend on the determining factors such as demand as you have pointed out above.
But you have the unique insight into both methods. Awesome resource Spencer — thanks so much. How are your reviews running now in terms of stars? Steve Scott talks about not worrying so much about reviews, but they are important. Thanks again! Thanks for the rich information!
I have experience creating audio books — read along juvenile and audio only. Do you know if the eBook format, Kindle or other, can be employed successfully for this type of product? Happy to be on your mailing list. I do know that you can sell audio versions of your book side by side with the kindle versions. Perhaps its worth taking your audios and creating a text kindle version.
Impressive post Spencer!
For away - sprawdź!
That actually got me thinking about publishing my own book. Thanks Sebastian! Actually the next podcast will be with Brian Dean from Backlinko. Ah great, Brian always has some great insights into linkbuilding and general SEO stuff. Looking forward to the podcast! Just incredible guys! A tight, succinct and detailed look at getting your first book published on Amazon. I love it…. Thanks Brett! This post is awesome! Do you use separate amazon accounts for your books and affiliate? I was just wondering if I should keep it all in one or make them separate. Actually, they are already on separate platforms.
Thanks so much for all the great info Spencer. One question I have for you is how long did it take you to from the point you decided to write your book till was published and successful? Thanks Chris. The entire process from idea to launch was really not that long. I believe it took us around 3 months from idea to launch; however, a lot of that time was just us putting the book on the back burner as we worked on other projects.
We have already started our second book, and we expect the entire process from idea to launch to take about 30 days now that we know what we are doing. Potential authors will definitely be able to succeed following the steps outlined above. The most important? Topic selection and a great cover! I agree…topic selection and a great cover are vitally important. Glad you enjoyed the post! Sign in to Purchase Instantly. Explore Now. Buy As Gift. Overview Publishers and agents around the world are waiting to be blown away by the next great manuscript but are frustrated by the average new author's lack of preparedness; too many manuscripts lack marketing insight, organization, or an understanding of the book industry.
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About the Author E. Average Review. Write a Review. Want to Read Currently Reading Read. Error rating book. Refresh and try again. HF Digital Illustrator. To add more books, click here. Welcome back. Just a moment while we sign you in to your Goodreads account. The Miracles of Jesus the Messiah by E. Keith Howick 4. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars.
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