Using Altair OptiStruct, the engineers produced a radical new open truss structure for the ramp.
Winning At Innovation: The A-to-F Model
Optimization tools cut the overall development time in half. In , engineers used topology optimization methods to develop a conceptual design for leadingedge ribs of the Airbus A wing. In , Alliant Techsystems Inc. The Launch Abort Motor, able to lift the space crew module off the primary launch vehicle in an emergency on the launch pad, included composite motor case turn-f low nozzle manifold technology to reduce overall launch system weight. The initial design featured a steel manifold.
To meet a weight target of 1, lbs or less, ATK and Lockheed Martin Space Systems Company agreed to change the manifold material to a high fracture toughness titanium. Thanks to specialized optimization techniques, ATK further reduced the manifold weight by lbs while meeting all strength requirements and deflection limits. RUAG Space, one of the leading European suppliers to the space industry, designs, manufactures and tests structures for satellites and instruments.
In , the company employed simulation software to build an antenna support for an Earth observation satellite, completely redesigning the support to optimize it for additive manufacturing AM. They created very complex geometry on top of the output of the topology optimization.
The combination enabled users to refine component shapes and tweak designs through structural analysis to meet performance requirements. In the U. The team evaluated three shape variables and 10 size variables, obtaining the maximum allowable COR less than 0. To streamline its cellular phone development process, Motorola leveraged the Altair HyperWorks suite for up-front simulation and prototype testing.
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Doing so enabled the company to capture product-life behavior, predict areas needing improvements and generate high-quality products in a reduced time frame. For example, engineers performed 40 system level drop simulations before releasing a design for plastic injection molding. The simulations allowed them to understand the performance of the displays, electrical components, and plastic housings.
Xerox turned to sophisticated computer simulation to determine the impact of vibrations and disturbances on a business class printer during the ink-jetting process.
Collaborating with Altair experts, analysis was performed at the micron level. The team placed accelerometers on the physical prototype of the printer at key points where vibrations might cause problems.
Diving into the Deep
Next, a high-fidelity analytical model was developed to minimize vibration. Natural frequency tests were performed on subassemblies with a tuning fork. Altair built the FEA model and solved for natural frequencies at each step of re-assembly as the printer was physically tested to ensure the highest degree of correlation. Training future engineers to solve complex engineering problems involves arming them with the right tools. The Clemson University Deep Orange 3 program did just that. Philip Kotler M. He has published Marketing Management, 14th edition, Lateral Marketing, and 50 other books.
Who Has The Winning Innovation Model, Google, Apple, or Samsung?
His research covers strategic marketing, innovation, and corporate social responsibility. He has also consulted non-profit and government organizations.
Professor Kotler is the recipient of 14 honorary degrees from abroad. He has been described by his profession as a Legend in Marketing. The description of the six roles that must be played by a multi-functional innovation team is a major contribution. It is a good compendium of concepts, disciplines, techniques and innovation processes to be considered in an innovation ecosystem.
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